Secret to email marketing uncovered

"Discover the secret to successful email marketing in just 5 simple steps."

What do we need to be a successful email marketer? Have you found it hard to get those clients over the line? Email marketing isn't just about getting the sale over the line. It's much more than that... all the questions you have, do I need my own list, can I blast them with discounts to get them to buy? This is all thinking on a lower level. Here are 5 steps to build the ultimate email marketing system.

Targeted Audience

When you start, the first thing you need is to consider your audience. Is it someone like you... or the little old lady that has a white picket fence down the street. Do you have a vision of who you are talking to? This is a big problem for a lot of people, they are not sure of their demographic. Do the research, find their problems and we are here to help them, first and foremost. Get on that research and find their problem. 

Subject line matters! Make it compelling to grab attention.

There is nothing more detrimental to an email marketer than a limp subject line. The first impression is a killer, either in a good way or as a terrible problem, if you can't get them to open the email then what's the point? You are wasting your time. Make it catchy, make it memorable and most of all make them want to open it.

Clear Call-to-Action

Then we have our CTA. This is important if your CTA isn't moving you will get nowhere fast. This needs to speak to your audience, make them want to get your product or service, add emotions and most of all solve their problems. As Jayz once said i've got 99 problems. Everyone has problems, why can't you solve one? Make your CTA specific and make it clear. 

Analyze results. Adjust strategies. Gain insights.

This is the easy part, your email provider will let you know your open percentage, your click-through rate and even your revenue. Look back at what worked, use your reasoning, critical thinking, and optimize your email with what works. Remember that a successful email list is built on having a highly engaged audience that is happy to hear what you say and you adapt to them.

Build Relationships

The final truth is that you can't always sell to your audience they will grow bored of that. You are there to nurture trust and connect with your list. Would you be friends with someone who just always wants to sell to you, the answer is obviously... NO! Give value to receive value, money flows all you are doing is positioning yourself in the way of the flow. Show them you want to help and they will trust you. Sometimes, helping someone for the sake of helping is the best thing you can do.

If you want to create a strong email marketing strategy, there are a few key ingredients you should include. By combining all of these elements, you'll establish a solid foundation that you can build upon over time. Ultimately, our goal is to help our clients achieve the results they've been hoping for. Whether you're ready to take the first step and write your own email, or you'd prefer to have us handle it for you, we're here to help. So what are you waiting for? Put the pedal to the metal and let's get started!